In the recently released "much starker choices-and graver consequences-in planning outline" mentioned in the "national industrial design and research institute", "the implementation of manufacturing innovation center construction projects, supporting the construction of industrial design center". This is the third time "industrial design" into the five-year plan for national economic development, a further sign of a key role in the development of industrial design in innovation drive.

Industrial design integration of science and technology, culture and art, cross-border knowledge elements such as social economy, and is to create innovative ways to meet the demand of goods and services. At the beginning of the industrial design in China is put forward in the reform and opening up, has experienced more than 20 years of breeding and exploration of several generations, promote, in 2006 for the first time in the eleventh five-year plan for national economic and social development in our country the outline, expressed as the development of specialized industrial design. In 2011, the 12th five-year plan for national economic and social development program again to write industrial design into the among them, expressed as "industrial design from appearance to high-end integrated design model."

During the period of "11th five-year plan", is the industrial design into the national economic development the main stages of groundwork. Industrial design into national development the important work of the first time, obtained the rapid development, the basis of industrial design in accordance with the direction of the development of specialized industrial design planning, the whole country raised a hot wave in the development of industrial design, industrial design creative industry base, park construction, such as: Beijing DRC industrial design creative industry base "design it all", shenzhen industrial park, wuxi (national) industrial design park, etc. With professional industrial design awards, such as: red star award, China's design industry ten outstanding young persons, etc. Provide industrial design services enterprises rapid growth, the national industrial design company, studio only dozens of development from 2000 to 2010, tens of thousands of home; 2010 nations industrial information technology, ministry of science and technology, ministry of education, national Treasury and other 11 departments jointly issued "on certain guidance" to promote the development of industrial design, professional industrial design was further confirmed that the industrial design began to play in the national economy development.

"Twelfth five-year" period, the industrial design began enhance the connotation of the quality and to adapt to the development of national economy and social development needs. In accordance with the requirements of the national industrial design from appearance to high-end integrated design model." Industrial design began in the national economy development, on the key battleground of high-speed railway, the construction of the space into the industrial design, huawei, millet, lenovo, haier, magic ring in view of the shenzhou, wave, Canon aviation enterprises "high-end integrated design" research and development of independent innovation products, shaping the brand, win the market. Industrial design started from the designer's personal creativity and appearance modelling design services, to manufacturing the industrial design of crossover, comprehensive teaching application transformation. In March 2014 the state council issued "the cultural creativity and design services and some guidance for the development of relevant industries fusion", has been clear about the design and the development of the industrial convergence, seven areas the escort of the eight measures are put forward. For industrial design in the national economy and social development of a wider range of areas and pointed out the direction of the deeper levels play a role, laid a foundation.

"Much starker choices-and graver consequences-in" period, realize the innovation drive shall be based on scientific and technological innovation, cultural innovation as the guide, innovation as the method to design. The key is through the integration of science, technology, society, economy, culture, art and so on many knowledge elements, demand oriented, innovation, creativity, and creative ability, to promote the enterprise independent innovation ability promotion, promote consumption, the purpose of economic development. Industrial design has become the key innovation driver development and methods, and communities around the "innovation, coordination, green, open, sharing" the five development idea, implement innovation-driven development strategy, to carry out the supply side structural reform, in order to achieve the goal of "made in China 2025" and "area" going out policy, bear the great responsibility.

However, we should clearly see that industrial design is encouraging progress, there are a lot of problems to be solved, is under the new normal, we must face and solve. First is the industrial design as innovation methods including academic theory in our country, the industrial demand, the development direction, public policy, design standard of the serious loss; Secondly, the concept of industrial design is not yet in the related government, society, enterprise and design practitioners erected, the scientific research, engineering design and creative design under the concept of industrial design has failed to achieve cross-border integration, in a concerted effort innovation; Current education training mode, evaluation system, teaching content is a serious impediment to industrial design talent cultivation, need reform. Formed for a long time with no brand, processing plant as the main body of the made in China, through the transformation and upgrading of industrial design.

Countries need, therefore, through the establishment of specialized government think-tank organization and public service platform, such as: the British design council, South Korea, such as external design industry revitalization of the courtyard, the Japanese industry organization, sponsored by the official organization, coordination, research, policy enforcement agencies. Development experts in domestic famous innovation strategy, design, development and innovation development of relevant international environment and domestic resources, the key, reform direction, pattern mechanism research and analysis of lateral contact with relevant government departments, for its national innovation driven strategy provides corresponding Suggestions. At the same time for the enterprise, the industry development direction and advice are put forward. Make all departments and industries, each enterprise in the information flow, under the condition of knowledge, knowledge administration, have goals and orderly development. Will be better to avoid their exploration of the blind leading the blind type, little detours. Therefore, the direction, goal, reduce resistance. This is the "much starker choices-and graver consequences-in planning" proposed "the implementation of manufacturing innovation center construction projects, supporting the construction of industrial design center. Set up a national industrial design and research institute." The work target.

"To set up the national industry design and research institute" is to build an interactive platform between the government, enterprises and designers, in the face of "resource integration" all-round, multi-level to influence the innovation in the development of Chinese industrial design in related industry momentum effect and policy guidance. It should have three functions: one is to carry out the industrial design the prospective study of public policy, as the industrial policy, talent policy, provide theory for the establishment of education policy, demand, direction and target of research results; For the research of industrial design standard and draft; Development of design methods and design tools; Academic research organization design and design criticism. Second is the implementation, the implementation of the policy, knowledge popularization and promotion of industrial design, industrial design award, exhibitions, to promote China's industrial design standard system. Three is to establish a public service platform of industrial design, to provide consulting, design, test and other supporting services. Comprehensive guidance, help and service enterprises in the industrial design in the development of innovation drive demand and application, improve the level of industrial design, enhance the capacity of industrial design, to achieve its independent intellectual property rights the shaping of the brand.