Last said to shenyang machine tool group chairman GuanXiYou frequently, scoured, intended to use the Internet ecological restructuring nc machine tool manufacturing industry.

But an unavoidable question is,  how to profit is first to solve the problem of an enterprise, or from its quantity is just a flash in the pan. Now, it seems, U2U boot payment mode of shenyang machine tool's answer.

Create new profit model

And platform and business model is not uncommon, every enterprise seem to want to become a platform, but seldom successful. The reason is that intent to build platform of enterprises can not platform participants a unique value, platform so there is no viscosity.

And shenyang machine tool younis U2U boot pay model is a bit like the contract energy management mode, are after charging mode. But the difference is that the energy contract management main body is commonly energy management company, and is in periodic charges after the completion of the project; And U2U mode charge subject is all of the participants, and is in a state of machine tool on dynamic.

Make a simple example, we play a paid game on the device, the charge is more than just the game integration provider, including games, dubbing, action researchers design design, scene is tie-in, etc., in short as long as it is selected in this game is a lot of benefits.

In addition, shenyang machine tool iSESOL cloud platform of magic, all based on the hardware and software of shenyang machine tool, business flow, cash flow and logistics of interaction must be implemented on the platform, the two sides of supply and demand is not open around it, the ecosystem will be based on the production capacity. Within the ecological, as long as there is an interconnected, smoke is a commission, platform operators can get good profit.

So in this yuntai demanders can actively looking for supply. Anyone have a rambling demand, can be in platform for above, then there will be a number of designers provide solutions, and finally by the user can choose the tendency of the design. Of course providers can also actively looking for on this yuntai demand. Such as a designer has a good design, you can show on the platform, visitors can shop online, the single after reaching a certain degree can initiate production, then productivity platform.

Supply and demand match begins with platform, platform finally.

Such a blueprint picture really make the person produces huge imagination, how to attract everyone to the system? How fair distribution of the interests of the participants assigned key points. Because the former is a new thing, not only depends on the influence of the shenyang machine tool in the industry, also need to let the outside world that the future space is huge and can bring enough interest,. While the latter is the process of dynamic change, because according to the calculation of shenyang machine tool at present, the price is according to you in the machine tool to determine the proportion of smoke into the final dividend.

As we know, the machine tool sales model is generally pay 30% advance payment after the contract signing, machine acceptance and then pay 60%, after a year to pay the remaining 10%.

CNC machine and the price of expensive, from tens of thousands of yuan to tens of millions of dollars, but in general a ordinary machining center will be in the hundreds of thousands of yuan, prices for buyers, uneven distribution of natural assets are large a number, the amount of the largest of the small and medium-sized manufacturing users, is a huge cost.

Outside of the machine tool industry such as construction machinery industry, the product price is generally quite, but each enterprise in order to facilitate the transaction, with lower down payment or even "0" charge in succession to deal. But if this is a dangerous chain, each link between working smoothly, natural and happy, but once the risk comes, is mine. In construction machinery industry status to run for several years now, "0" the capital pressure for the host companies.

U2U boot payment model let users at low cost with shenyang machine tool products. Then according to the boot time to dynamically complete subsequent payment. It is fully staffed. He cracked the first user, the difficulty of capital, the second is also solved the trouble back at home of subsequent charges. Open mentioned, nice (UNIS), optimal financing lease (Shanghai) co., LTD., is used to specialized docking financial module.

Quantity is the key

So, shenyang machine tool by itself to build the i5 system the fulcrum, can through the smallest together leverage social resources, service the large market. But just as all Internet platform service, to succeed you must have enough participants, but attract participants to join the only condition is that a platform end user quantity, it is a cycle of logic.

So when connected to the machine tool is not long, the production capacity according to the above way to allocate can not release the too big bonuses. But once the amount after the break through the boundary, produce spillover benefits such as increasing marginal, even a "multiplier effect" is present.

Shenyang machine tool headed by GuanXiYou high-rise clearly knows this, this is what the Internet business model the true meaning of "send terminal, sell the cloud". In other words, in order to obtain enough participants on yuntai (supply and demand for end user end user), platform enterprise will end with a low price, zero price (free), or even negative price (subsidy) assignment.

In 2015, shenyang machine tool to attend Beijing fair, GuanXiYou did a crazy decision - pricing by the customer. Employees was dumbfounded, started bleating: "eldest brother crazy, 100 yuan to buy 10 we also sell?" GuanXiYou noodles don't change color: "sell!"

Between the question and answer, GuanXiYou "Internet thinking". This way of thinking, shenyang machine tool to do all the shipments. It is understood that in 2015, shenyang machine tool sales the i5 machine has reached 5000 units. And inside the shenyang machine tool, relative to sell a machine, as long as the staff through U2U model to sell a machine, reward is four times as many of the former. Shenyang machine tool is also to the local governments to promote shipment plan implementation of intelligent manufacturing.

On June 3, 2015, shenyang machine tool and jiangmen government, enping government in shenyang machine tool CNC industrial park, signed a strategic cooperation agreement, together with the i5 intelligent manufacturing demonstration garden. That is to say, by the government in the form of shipment, shenyang machine tool can rapidly form a large distributed productivity, accelerate the process of "cloud".

At the end of 2015 in early 2016, shenyang machine tool in shenzhen at checkout 2 5000 big orders. This fully shows that the southeast coastal enterprises and the government of shenyang machine tool i5 intelligence products and their pattern recognition.

And it is important, because each supplier is also after the charge of participants, so shenyang machine tool in the process of manufacturing, not only diluted the manufacturing cost, also let supplier improve the quality of the supply. Because downtime in the influence of their own interests at the same time, also in shenyang machine tool sourcing platform leave a bad credit record.

In order to make full use of resources, after use fixed number of year of the (when the machine tool to scrap), shenyang machine tool based on the data tracking again, the first step in recycling, not only reduces the use cost, increases the customer use sticky. To shenyang machine tool has set up a "remanufacturing business", the front-end recovery over the old machine tool from the market, through technical means to renew again.

Give me the who

In that case, it is a bold attempt. This is not to say that nobody imagined before, but no one to follow. Reason may lie in two points: one is the industry leaders in power is insufficient, because the current market returns have rich enough, can be easily transferred to profit to get adventure; Two is too difficult, involving surface is too wide, the allocation of resources coordination and interests under this bureau chess is bad.

We run, because in shenyang machine tool of the business model is the key point is on pay, so the system is the carrier of profits is the machine, only the extensive network security platform machine tool operation, so the machine tool industry enterprises have innate.

Second, is the smart products provider, although compared with the international well-known enterprise, shenyang machine tool i5 products on the ownership advantages, but the shenyang machine tool has the advantages of localization, in the integration of domestic source of a considerable advantage.

In addition, we know that the CNC system is the core of the nc machine tool, in the era of intelligent manufacturing, it is the nerve center of machine tool, but both of Siemens and fanuc numerical control system of foreign countries, such as providers, they are all sell integration application package, its subsequent platform is not open to the public, so for enterprise application, it is not easy to secondary development.

While China has many small micro enterprises, they are the most important part of the national economic development vigor, jiangsu and zhejiang provinces in the past "puppy economy" fully illustrates this point, they may not have fixed technical personnel, in the early period of the do not have enough money, but they have created in addition to the large range of goods. Shenyang machine tool i5 machine tool design and optimal financing leasing company's goal is to small micro enterprise, industrial workers. This is characterized by short, frequency, fast rhythm pattern, the reporter's view, is China's fundamental industry, to upgrade so reversed transmission, adjust the industrial structure of China's manufacturing industry as a whole, this will make China manufacturing competitive advantage more prominent.

In traditional idea, the manufacturing especially traditional manufacturing industry and the Internet world, does not sell the products in the line up. So, in the era of "Internet +", they seem to be not leading role. In the domestic public opinion for manufacturing import before 4.0 "industry" concept, shenyang machine tool has been to see the future, layout in advance, on the hardware and software made in "cloud" layout.

The present, the auto industry has many cross-border intervention, recently it is said that apple is intent on automobile manufacturing, of course China's Letv also bet on ambitious building cars.

Letv supercar vice President lu zhengyu stressed, the Letv products produced and sold only as part of a scheme to building cars, "Letv really want to build is to cover the industrial chain upstream and downstream, the whole life cycle of automotive value chain mining car ecological system, and fully open to the public. This includes capital, resources, research and development, production, sales, and charging, after-sales service all-round opening to the outside world, the value chain of each point amplification by means of open, create new profit model.

Therefore journalists believe, shenyang machine tool - might not be led by a new business model, but also a concept of traditional machine tool industry development of subversion and remake.

Shenyang machine tool 2015 do?

On January 6, shenyang machine tool, nice financing lease, optimal free trade area (Shanghai) co., LTD., located in Shanghai, mainly for machine tool equipment suppliers lease, machine tool equipment after-sales leaseback, related to the main business of commercial factoring business. At the same time, based on the machine tool industry, manufacturers leasing as the core business model, as China's industrialization and internationalization of industrial equipment market financing service provider.

On January 17 ~ 18, "reform - believe in yourself". The chairman GuanXiYou published titled "create the future" the theme of the speech.

On April 20 ~ 25, shenyang machine tool group with strong team participated in the Beijing international machine tool fair. Were introduced, including the i5 intelligent machine tools, ASCA series, 15 units with international standards of intelligent and customized products, fully shows the new technology, new idea, new services, new pattern. During the exhibition, sponsored by China issued to set up a joint manufacturing 2025 intelligent industrial innovation alliance, and investment management companies, strategic initiatives such as intelligent YunKe information technology co., LTD.

On July 21, the ministry of industry and information technology published in 2015, 46 of intelligent manufacturing pilot demonstration projects list, shenyang machine tool (group) co., LTD. Intelligent machine included the pilot project to declare.

On September 10, intelligent YunKe information technology co., LTD., receiving the business license, shen machine group in the business system and added new important one. Intelligent YunKe business objectives based on industry and Internet + 4.0 framework, based on the intelligent numerical control equipment, with high-end industrial service as the way, build sharing cloud manufacturing service platform, establish a co-ordinated services for enterprises and individuals to provide one-stop manufacturing a new type of ecological system. Intelligent YunKe business into productivity, personalized cloud manufacturing, collaborative manufacturing platform extension of three parts, will be the vanguard of shen machine group of intelligent manufacturing strategy and practitioners.

On November 25, zhejiang embellish shield auto parts co., LTD., totaling 35 million contract with shenyang machine tool, including 10 building automation production lines, each line custom i5 9 machine tool and automatic unit two, single 17 units, a total of 107 sets of equipment orders. Weakness in the face of the domestic machine tool industry, shenyang machine tool i5 product to achieve "counter attack," in the national overall 60% drop in cases of ordinary machine tool, the i5 intelligent machine rose nearly 400%, in 2015, over 5000 orders.

In 2016, shenyang machine tool group will focus on the reform, dynamic organization, change mechanism, focus on product, pay attention to the market; Focus on restructuring, the two main line is the original business restructuring and new business development; Focusing on innovation, one is positioning, to create unique; The second is to make the model, change from business model to share mode.